Welcome to the Team PR

Good article amplifying the plight of true PR.   Or should I say welcome to the team. Either way PR today is Social so don’t miss out. @TedRubin @TheSocialCMO As originally posted on The Social CMO by Tim Rubin.  Today marketing is a blender! These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a...

Pinterest

Don’t miss the growth of Pinterest to meet you customer. Especially if they are between 25-34 and female. Average time on the site 97.8 minutes http://bit.ly/wOG2WS

Marketing Automation does not exist with...

To some, the fact that the lead is generated is enough, to others the fact the lead was sent to Sales is enough, and to others? You see, if you only focus on one part of the equation, you get a fractured result; either sales says something like, “this is not qualified, the lead stinks, the lead is XXXX … “(you fill in the blank.) OR You get Marketing saying something like, “We provide leads but… they never get followed up, they die on the vine, the leads are XXX…” (you fill in the blank.) The fact that people are jumping on marketing automation as the best...